If utilised in the right way, social media can have a positive impact on growing both your brand and business. Jarrod, founder of EventProFinder, has tried using an array of social media management tools to grow the social media accounts of the companies he’s worked for in the events industry. Admittedly, we have much to learn on this subject, yet we felt compelled to share our experience in the process of finding the best social tools for our community.
Initially created to give Twitter and Instagram users a more efficient way of managing their accounts, Crowdfire has matured into a ‘holistic friend management platform’. Using this pretty cool app will enable you to identify inactive followers, and unfollow them if you so choose. It can help you find relevant users to follow, based on those who follow you. It also allows you to monitor how your social media updates affect your follower/unfollower stats. Currently with over 10 million users on the web-based app, Android and iOS, Crowdfire is doing something right. Personally, we give it a massive thumbs up!
TweetDeck is for Twitter aficionados and is an exceptional way of clearly displaying all the information relating to your account in one convenient space. Tweetdeck was acquired by Twitter in 2011 and can be used as a web app, a Chrome app, or a desktop app. The small downside to Tweetdeck is that you can only use it to monitor your Twitter accounts, and not your other social media channels. This is somewhat limiting considering how many other platforms the modern social media enthusiast has to keep track of. The biggest advantage to Tweetdeck is that it offers the best and cleanest user experience of almost all the social media tools available. You can view your notifications, mentions and messages in separate columns as well as add multiple Twitter accounts to one dashboard. You can also tweet directly from the application, schedule tweets, retweet, quote tweets, direct message and search for users or hashtags and relevant content. It’s pretty much an all-in-one system for the Twitter lover.
“The biggest advantage to Tweetdeck is that it offers the best and most clean user experience of almost all the social media tools available.”
IFTTT stands for If This Then That, and it is much more than a social media tool. It’s a supremely simple and intelligent application that lets you command a reaction that is only applied when a certain action takes place. You could be carving through the snow in Sweden and have IFTTT post the weather forecast to your Slack channel, or be doing a school run while NASA’s image of the day is being sent to your Gmail inbox. These equations are called ‘Recipes’, and it is mainly used for things more straightforward, like ‘Send Facebook page statuses to Twitter’ or ‘When I get home, have my phone welcome me’. But if we think forward to where we are headed in the age of the Internet of Things, things could get really interesting…
“You could be carving through the snow in Sweden and have IFTTT post the weather forecast to your Slack channel…”
Hootsuite is one of the best all-round social management apps that controls all your social media accounts from one main dashboard. Although you can have your Facebook, Twitter and Instagram displayed on the same dashboard, you can add no more than three different social media channels before you have to start paying to use the service. If you’re running multiple accounts, which is normal for any modern business, then this won’t work if you want to see all channels at once unless you want to pay the monthly fees. For most who don’t spend a lot of time on social media, this can be rather pricey.
“Although you can have your Facebook, Twitter and Instagram displaying on the same dashboard, you can add no more than three social media channels before you have to start paying to use the service.”
Buffer is what we like to call the crème de la crème of social media management tools as it’s got a whole lot of functionality in one easy-to-navigate platform.
It’s agile, flexible and makes the perfect user experience app look like a wagon rolling down the hill with square wheels. Similarly to Hootsuite, it enables post scheduling, post viewing and a lot more from your single dashboard. The only downside is that it’s also a predominantly paid service that’s aimed at small to medium sized businesses. If you load more than one account to your dashboard, then you have to subscribe to the service and start paying your monthly fees. Not cool for the small social media manager.
“Buffer is what we like to call the crème de la crème of social media management tools as it’s got a whole lot of functionality in one easy-to-navigate application.”
These few examples don’t even begin to touch the plethora of social media applications that currently exist, but we hope we have given you some insight into what is out there.
Image from: CareerFoundry.com with thanks.